Golden Toast

The Golden Toast Song

Social Media

Catchy marketing song with icon and AI

Thanks to its delicious taste, Golden Toast has been an iconic breakfast staple in Germany for generations. This is both a blessing and a curse: for one thing, the iconic brand is known by many, but is rarely eaten except for breakfast. Most Golden Toast consumers don't see it as a versatile option for a variety of occasions. The challenge: To give Golden Toast a new lease of life in the minds of consumers – so, hold the toaster!

Icon meets icon: We reinterpreted Alexander Marcus' 'Hawaii Toast' song for Golden Toast.

The catchy tune positions the brand as an essential ingredient in many different meals. The slightly offbeat but therefore iconic new song and its music video encourage people to do more than simply enjoy Golden Toast and to celebrate it.

Toast promotion 2.0: Our Golden Toast AI song generator lets everyone create their own personal tune.

And because we know everyone has their own favourite style of toast, we've made the tune customisable: users can create their own catchy tune with AI and share it with others. As versatile as it is good - just like Golden Toast.

The campaign, which includes a TV commercial flight, a music video and multiple formats on Meta, Spotify and TikTok, reaches both old and new audiences, and toasts the many perfect occasions for celebrating Golden Toast in everyone's minds.

Toast in all its varieties: our campaign inspires new ways to enjoy Golden Toast - and delivers great vibes and catchy personal tunes that will feature on many a playlist for a long time to come.