Mondelez International
Twist my Song with OREO and Bausa
New 360° brand campaign for OREO
As lead creative agency, we are responsible for the brand activation campaign 'Twist my Song' for the German market, which builds on the global 'Trust the Twist' campaign. Besides strategy, creative and production, fischerAppelt is responsible for managing the entire campaign and testimonial portfolio, along with PR communications and influencer and consumer activation.
An innovative approach to brand interaction
On average, an adult has to make 35,000 decisions a day - way too many! With 'Trust the Twist', OREO is now making removing one of these for its consumers and making their everyday lives a little more fun. The idea: A simple twist of the iconic biscuit decides what happens next.
The ambassador of perfect matches
Starting in June 2024 and using a variety of assets on all relevant social media channels, the biscuit brand has been encouraging its fans to liven up their lives with OREO Twists in partnership with Bausa, one of the most-streamed German rap artists. Under the slogan 'Twist my Song', Bausa is now calling on all OREO fans to remix his song "9 bis 9". From country to rap and indie to classical, all fans need to do is to twist the biscuit - and get their own version of Bausa's hit.
'Twist my Song' - consumer activation made easy
Bausa's song "9 bis 9" is on everyone's lips and is guaranteed to be a summer hit. OREO and the rap star are sure to appeal to a huge fan base. The social-first campaign is aimed at Gen Z, young families and anyone with an appetite for music who want more fun in their lives. At twist.oreo.de OREO fans can remix "9 bis 9" in eight different genres: as a hard-hitting metal interpretation, an elegant classical rendition, a rousing stadium anthem or in relaxed jazz sounds - the twist decides and showcases the song from a completely new angle! A simple share on social media is all it takes to get the chance to experience Bausa live on stage.
"We've put together a campaign where Bausa – as the ideal spokesperson – gets consumers excited about the product," states Diether Kerner, Creative Director at fischerAppelt relations GmbH. "From the point of sale to the unique 'Twist my Song' activation to the social media activities of the fans, we're reaching the large OREO target audience with matching content that encourages sharing and participation."
In collaboration with PuK for the creation and Fork for the web design, we came up with a great digital experience for OREO fans for their favourite brand.
