Marketing budget from Bionorica

Following the successful completion of a multi-stage pitch, we have assumed responsibility for Bionorica's marketing budget. Our remit encompasses the core market of Germany, as well as global marketing. The collaboration is already evident in the recently launched Imupret® N campaign.

To prepare for the pitch for Bionorica, we formed an integrated team from various units within the agency group. Our team included experts from fischerAppelt, advisors, fischerAppelt, relations and our creative agency Philipp und Keuntje.

Bionorica is a global leader in the production of herbal medicines The company's therapeutic areas of expertise include respiratory diseases, gynaecology and urology. The company's product range includes well-known brands such as Sinupret®, Bronchipret® and Imupret® N. We are pleased to announce that we have been appointed as the lead agency for this medium-sized German research-based producer of herbal medicines based in Neumarkt in the east of Bavaria.

"Our objective is to elicit a clearly positive response from the various target groups and markets, which will lead to quantifiable results." Jens Hoffmann, Executive Director at fischerAppelt.

The total budget encompasses both German and global marketing initiatives, including strategic consulting, advertising, digital, social media, and content creation. In our capacity as strategic advisers to the Bionorica umbrella brand and its product brands, we will provide guidance on all aspects of brand management. The mandate has a strong strategic focus. The objective of the collaboration is to enhance the communication strategy for the umbrella and product brands, thereby increasing their visibility in the global marketplace.

"We are delighted to have fischerAppelt on board as our lead agency. Together, we will leverage the strategic and operational potential of our existing product portfolio in new markets and for new indications," states Dr Marco Linari, Member of the Executive Board, Global Business, at Bionorica.

The newly launched Imupret® N campaign represents the inaugural visible manifestation of this collaboration. Imupret® N is a herbal remedy designed for use at the initial onset and throughout the course of a cold. The campaign is being executed across print, point-of-sale, Spotify, and online channels with the tagline "If you have a cold, Imupret!" Furthermore, fischerAppelt is responsible for communicating "Femmunity", an initiative by Bionorica that aims to provide comprehensive support for women throughout their lives. The initiative encourages open dialogue about women's health on Instagram and Facebook, addressing topics such as menopause, bladder infections and premenstrual syndrome (PMS). In our capacity as the agency responsible for developing the social media strategy, and the themes and formats. The design of the channels and formats also comes from our agency.