We welcome Dr Sabine Hückmann on board

Dr Sabine Hückmann is joining the FischerAppelt relations team as Senior Partner for strategic consulting and communications management. She will be based in Stuttgart from September 2024 and will play an active role in the management of our agency.

"We're thrilled to welcome Sabine, an outstanding agency and communications manager with tons of international experience. She's a huge asset to our team and will play a key role in strengthening our presence in Southern Germany where we are setting up our own management unit in Stuttgart," states Eugenia Lagemann, Managing Director at fischerAppelt.

Her consulting strengths lie in corporate reputation, particularly in the areas of change, employee engagement, C-level positioning, issues management and crisis communications. She is a technology and digital expert with an enormous passion for data-driven communications. She has also successfully supported communications departments in organisational development transformations. Dr Sabine Hückmann is joining FischerAppelt from Ketchum, where she was most recently CEO of the German branch, serving with major accounts like Burger King, EnBW, Metro, Samsung and smart.

Her current clients include Bosch, Deutsche Bahn, Telekom and Deutsche Bank. As a managing director, Dr Sabine Hückmann will strengthen the agency's presence and power in Southern Germany. She will be responsible for generating impetus for new business to support the growth strategy. Baden-Wuerttemberg is considered one of Germany's economic powerhouses and we want to consolidate our position there.

"I live for topics that require explanation and complex consulting and implementation roles. I value communication that makes a measurable difference - in channels, with target and reference groups, and above all for companies and their brands, but also in society. In the age of the stakeholder economy, everything is ultimately nothing without 'relations', by which I mean building and maintaining relationships with all stakeholders. This approach makes me exactly the right person for fischerAppelt," states Dr Sabine Hückmann, summing up her decision to contribute her strengths and her understanding of the role of communications to the entrepreneurial creation of value in agency group.